Local SEO is simply an extremely targeted form of advertising utilizing search engines like Google Business Profile and other directories, including local keywords, and ensuring that all content has a local focus so that
search engines can find them and drive traffic to the site.
01) What Local SEO is and why it is critically important to your business today
02) The basics of how Google works why it is so important to your online results
03) What the Hummingbird algorithm is
04) What two of the most important algorithm signals are
05) What PageRank is and why it matters to your site
06) The 18 Best Practices for Local SEO
07) How to set up your Google Business Profile
08) The other online directories that business owners should also utilize.
09) How to get Google to tell what you keywords you should include
10) Some of the best keyword research tools available
11) How to create local and long-tail keywords
12) The How and Why of Creating Great Title Tags for Local SEO
13) The how and why of Creating Great Meta Descriptions for Local SEO
14) The how and why of optimizing images
15) If you are not 100% compliant with this new requirement you will be penalized
16) The most important thing to have on every page of your website
17) How to Optimize your URL Structure
18) The importance of Using Schema on your website for Local SEO
19) The one revolutionary thing you MUST have on your website to increase your website’s page ranking
20) The importance of a consistent NAP (and no, we don't mean sleeping) for Local SEO
21) The impact reviews have on your Local SEO
22) The reason you MUST have an evergreen Review strategy in place
23) The reasons why Social media has such a huge influence on local SEO
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- Kevin Harrington | An original “shark” on the hit TV show Shark Tank, the creator of the infomercial, pioneer of the As Seen on TV brand, and co-founding board member of the Entrepreneur’s Organization
"If you are looking to take your business to higher levels of success and attract more leads that convert into more business then you've got to work with my friends, Charles and Linda Musselwhite of Musselwhite Marketing."
- James Malinchak | One of the most requested, in-demand business and motivational keynote speakers and marketing consultants in the world. He was featured on the Hit ABC TV Show, Secret Millionaire
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